Share the Spotlight
Shining a light on women in sports
Ashleigh Johnson, Water Polo: Ashleigh Johnson is a world-renowned water polo player and the all-time career saves leader at Princeton University, where she graduated with a degree in psychology. She is a four-time World Aquatics Champion, most recently named Goalkeeper of the Tournament at the 2024 World Aquatics Championship. Beyond her athletic prowess, Ashleigh is dedicated to promoting mental health and well-being through her alignment with The Drake Foundation, which focuses on research and education to improve athletes’ health and safety. Passionate about furthering diversity and equity in aquatics, Ashleigh takes representation very seriously and hopes her career will inspire a new generation of female athletes. An avid traveler, Ashleigh enjoys exploring new cultures and cuisines, enriching her life, and broadening her perspective.
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Cracker Jack® is continuing its Cracker Jill® partnership with the Women’s Sports Foundation® (WSF) through a $200,000 donation to support WSF’s mission to help girls and women play, compete, and lead – in sports and beyond – without barriers. Now in its third year, this partnership has invested a total of $600,000 to help expand access and opportunities for more than 29,000 girls and women in sports. Learn More about Cracker Jill's partnership with the Women's Sports Foundation (opens a new window)
PRODUCT ENLARGED TO SHOW TEXTURE
The OfficialThe Official Cracker Jill® TimelineCracker Jill® Timeline
The Official Cracker Jill® Timeline
From a great idea to a delicious product on a mission
2021
Cracker Jack® works with Monica Ahanonu to create the first-ever Cracker Jill® packaging.
2022
Cracker Jack begins yearly partnership with the Women’s Sports Foundation®, a non-profit dedicated to ensuring sport access and opportunity for girls and women, and donated $200k every year since.
Normani reimagines “Take Me Out to the Ball Game” to celebrate the achievements of girls in sports.
2023
NASCAR driver Natalie Decker debuts her new Cracker Jill AND Cracker Jack paint scheme at the Charlotte Motor Speedway.
2024
Cracker Jill features their I am Cracker Jill contest winner, Lindsey Z., on packaging nationwide.
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See the New Line Up!New Line Up!
See the New Line Up!
Representing girls and women on one of our most iconic snacks!
